Book Marketing – Some Tips that You Should Know
When talking about your book’s financial success, then it is very important that you get a great idea about the offline and online marketing channels that you can use. These channels, if they are used together in an consistent manner, can really help you as an author for you to achieve such sustainable competitive advantage. With this, you will also be able to help the book to build such great stream of income too.
A marketing channel would refer to the areas where you can actually interact with the audience. Every place or channel would let you show the audience that you have love as well as expertise in the specific micro-niche that you have. These channels will also give you as well as the others a direct way to hear each other and for sharing of information. Such listening and also sharing method is how long-lasting, meaningful as well as lucrative relationships are being built between you as well as the audience that you have.
The sales channel would refer to the way that those books that you have are brought to and being sold to the end customers or the book buyers. Such channels would actually include the brick-and-mortar book stores, the online bookstores, the wholesalers, book distributors as well as others. These are actually referred to as indirect sales channels. When you would sell the book directly from the office or home, then you can be a part of this kind of sales channel as well. This is called the direct sales channel.
You will be able to find those online marketing channels. These are great outlines which you can use so that you will be able to speak to your audience and let them show that you actually have something to say. Such includes article marketing, podcasting, blog, social media sites, guest posting and many more. These channels are actually great for your social media marketing efforts which are also called author platform.
The are marketing channels which you don’t have directly control. Such would include blogs and sites that would repost the blog post you have. Such would also include the reviews of your book which are written or those that are posted on the blogs of others. Other bloggers may have also quoted your book on their respective posts. Or sharing of the SlideShare decks, videos or your infographics.
You should also know regarding offline marketing channels for book marketing which would affect the sales and online marketing you have. Such would include all of the marketing efforts which are not being accomplished through the internet. Some very obvious examples are the direct mail postcards and also those newsletters to keep the customers informed regarding new information which you think could be beneficial for them. You may also send the clients birthday cards, send text messages, reminder notices or make phone calls.